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Serving. Literally, with DKNY!

DKNY launched their tennis-inspired capsule collection with an immersive tennis court at the W Hotel in South Beach, and I had the absolute pleasure of being a part of the experience!

The rooftop showcased a custom-branded pink tennis court amongst other beautifully branded photo moments. As a marketer, I really appreciated the attention to detail, honestly, it made me excited!


This is DKNY's first tennis-inspired collection for aspiring players. It gave "Girls Just Want to Have Fun - Cyndi Lauper " vibes. Former professional tennis player Keith Crowley administered group tennis classes. Off-court, we socialized, enjoying a variety of light bites and refreshing drinks while listening to beats by local talents, Diossa and DJ Nigiri.


The aesthetics were so CUTE! I couldn't stop taking pictures! The capsule collection is available for purccouldn't in DKNY stores and online at dkny.com.

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